For people who don't speak finance

Stock research, finally in plain English.

Look up any stock or ETF and instantly see whether it looks cheap or expensive, healthy or risky — explained the way a friend would explain it, not the way a 10-K does.

No card. No personal information beyond what Google shares. Educational tool — not investment advice.

The problem

Investing apps weren't built for you.

Most tools are made for traders or hide behind a wall of jargon. If you're a long-term investor who wants to actually understand what you own — you're on your own. Until now.

Trading apps treat you like a day trader

Bright charts, fast tickers, FOMO-shaped notifications. Great if you trade for a living. Confusing if you just want to invest for the long run.

Robo-advisors hide everything in a black box

They pick for you. You never learn why. The moment you want to understand what you own, the answers stop.

Broker UIs read like SEC filings

EV/EBITDA, FCF yield, beta, RSI… real terms with real meaning, but useless if nobody bothered to translate.

What you get

Everything you'd ask a friend who actually works in finance.

Without the awkward silence when they realize you don't know what P/E means.

Plain-English signals

Four traffic lights tell you if a stock looks cheap, healthy, well-positioned, and how the market feels about it. Every signal explained in one sentence.

Search any stock or ETF

From Apple to your cousin's hot tip. We cover the S&P 1500, Nasdaq 100, and the most-traded ETFs — plus anything else you type in.

AI research, grounded in real data

Run a deep-dive on a company in one click. Each report cites SEC filings, real income statements, and recent news — no hallucinations, no hot takes.

A glossary that doesn't suck

Every metric explained at a 6th-grade reading level. Hover any info icon in the app for what it means and why it matters.

How it works

Open a stock. Get the picture in 10 seconds.

Every asset page leads with four signals in plain English. No charts to read, no terms to look up. Want more detail? It's all there, one tap below.

How this stock looks today

Mostly Positive
Price
Looks cheap

Trades below its own history and sector peers on common valuation metrics.

Business
Strong

High profit margins, low debt, and revenue still growing year over year.

Economy
Neutral

The current economic backdrop is roughly neutral for this kind of asset.

Story
Mixed

Recent news flow and analyst commentary are mixed after the last earnings call.

Descriptive only. Information about the stock — not a recommendation for any individual.

What's moving the stock now?

Run research

Real news headlines summarized into the themes that matter, not just the loudest ones.

How did this business hold up in past crises?

Run research

Earnings track record across the 2008 GFC, 2020 COVID shock, and the 2022 selloff — in plain English.

We don't tell you what to buy.

We're not financial advisors. We don't know your situation. Whether something is right for you depends on factors we don't know about — and that's on purpose.

What we do show you: the numbers, what they mean, and how the company itself describes its business. The conclusion is yours to draw.

Educational tool · Not investment advice

Who it's for

Built for people who want to understand, not gamble.

The long-term holder

You don't trade weekly. You want to know if what you own is still in good shape — without a Bloomberg terminal.

The curious beginner

You're new to this, you have some savings, and you'd like to understand investing before handing your money to anyone.

The one who just got a stock tip

Someone mentioned a ticker at dinner. Before you Google around for 40 minutes, see what the picture actually looks like.

Stop guessing.
Start understanding.

Sign in with Google. Search any stock. See the picture.

Free. Educational. No advice. Just clarity.